Los Angeles Knight Riders
Principal Sponsor 2023 – 2024
About Sponsorship
Yolo247 was the “Principal Sponsor” for the Los Angeles Knight Riders during Major League Cricket. The team proudly wore the jersey with the Yolo247 logo at the center on the front side.
T20 cricket stars like Andre Russell and Sunil Narine were the main faces of brand communications, featuring in photoshoots and videos with and without voiceovers. Signed merchandise was a part of the branding initiatives.
Details & Milestones
- Sponsorship Duration
- Start: 2024 (MLC season)
- End: 2024
- Key Highlights
- Elevated Yolo247’s presence in the US cricket ecosystem through association with a high-profile MLC franchise
- Engaged cricket fans and gamers with interactive content, promotions, and live event visibility
- Strengthened brand positioning as a leading online gaming platform recognized by the Economic Times for excellence
- Association with internationally renowned players and coaching staff increased credibility and fan appeal
- Created cross-industry experiences by combining sports betting, casino gaming, and cricket fa